It’s not just coffee, it’s what it meant to our men and women who fought for us, both past and present. Coffee is a symbol of home for many, a taste of meaningful memories, a reminder of another day survived, and fuel for battle. Because of them, we get to enjoy the peace that coffee and freedom bring to our home. The 'Love You, Mean It' brand was created to serve the hearts of many, and this Patriot's Choice label was specially crafted to serve today’s active duty and Veterans. With many of their stories untold, unfortunate sacrifices seen, and countless people saved, it is with great love and gratitude that I dedicate this label to all who have served. And a special nod to an exceptional hero who inspires others, he's a genuine soul, and a friend to many (except our enemies), thank you, P.C. We are blessed to have you.